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Marketing
by Kotler, Philip
Publication:
México Guillermo DomÃnguez Chávez 2012
. xxvi, 732 p.
27 cm
Date:2012
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Marketing de servicios: , personal, tecnologÃa y estrategia /
by Lovelock, Christopher H.
Publication:
México: Pearson Educación, 2015
. xxii, 626 p.;
, Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
26 cm.
Date:2015
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